In Manchester on 18 June, a diverse group of us with a shared interest in a better future for social care came together to co-write our story. We talked about values and frames and were inspired by the work of other social change movements to reshape public thinking. We learned about the importance of ‘igniting’ ‘intrinsic values’ of benevolence, self-direction and universalism through the words, ideas and images that we use. We made up our own 30-second advertisements for social care, based on this learning.
Here is a first attempt at distilling our story. Please use the comments page to propose changes or suggest other ideas.
We all want to live in the place we call home with the people we love, in communities where we look out for one another, doing the things that matter to us and with the peace of mind that should we, our families or neighbours need some support from public services to do so, that it will be there for us.
Great support offered how we want and need it helps all of us to keep or regain control over our lives. It helps us connect and sometimes reconnect with the things that are most important to us and to realise our potential. By doing so, it allows us to keep on contributing to our communities, with the benefits rippling out to everyone.
By investing in this together we can create great support, that works well for all and fits with our varied and complex modern lives. It will help us with challenges like balancing work with family life and supporting our parents and grandparents when we no longer live close by.
By all making our contribution to this we can demonstrate that everyone genuinely counts and ensure we are all able to enjoy a rich and rewarding life, irrespective of age or disability. By putting enough flexible, creative support in place, our longer lives can be something to be celebrated and looked forward to.
By investing together we can create reliable and effective social care support for everyone. By investing in social care, we can invest in us.